Cherry Lee

Cherry is a Business Development and International Sales professional with extensive experience in medical devices and biotech, specializing in market entry, distributor development, and KOL engagement across Asia-Pacific markets. With a strong background in strategic partnerships, regulatory-aware commercialization, and evidence-based positioning, she has successfully led initiatives in wound care, dental, and emerging biotech technologies. Cherry brings a data-driven, collaborative approach to building sustainable growth, aligning clinical value with commercial strategy. She is known for her ability to navigate complex healthcare systems, engage cross-functional stakeholders, and translate clinical outcomes into compelling market propositions. Passionate about innovation and global healthcare impact, Cherry continues to focus on expanding access to advanced medical solutions while driving long-term business development success.